Digital Press Kit:
For more information, or to arrange an interview with
company management, please send an email to
press@likewear.com
Listen to Lisa
Gold, Founder of LikeWear®,
on ChatterBox:
LikeWear Has Been Noticed at:
LIKEWEAR
SEEKS ENTREPRENEURIAL MOMS WHO WANT A PIECE OF THE
MULTI-BILLION DOLLAR LICENSED CLOTHING AND ACCESSORIES
MARKET
Summary: LikeWear, the only direct sales
company dedicated to selling licensed apparel and
accessories, is seeking entrepreneurial moms interested
in having their own home based business. With licensing
deals in place with General Mills, Honda, Tootsie Roll
and Topps, LikeWear offers the "average mom" a business
opportunity that until now has been reserved for major
apparel companies and large retail and department
stores.
Livingston, NJ (PRWEB) – May, 2010 – LikeWear®, a unique
fusion of a casual boutique childrens clothing line and
a party plan direct sales company, recently emerged from
its soft launch and is seeking moms interested in having
their own home based business selling licensed apparel
and accessories.
As the
first and only company to focus on selling officially
licensed products through direct sales, LikeWear offers
merchandise that is unique to the party plan business.
Yet, unlike many other items sold this way, LikeWear
products don’t require much demonstration because their
designs feature family friendly, well-known brands like
Lucky Charms®,
Tootsie Roll®,
Dots®,
Honda®,
the Pillsbury Doughboy®
and many others.
“I always
knew it was a big idea and I’m excited to offer other
moms a way to earn extra money selling clothing and
accessories featuring major, national brands. What once
was the province of a select few apparel companies and
national retail chains, is now a viable business
opportunity for entrepreneurial moms.” says Lisa Gold,
LikeWear Founder and CEO. “Moms innately have the skills
required to sell kids clothing. They know what their
kids like, they’re familiar with quality garments and
sizing, and they have a huge social network in place
thanks to their children's school and social
activities.”
In addition
to a targeted online media campaign, the Company has
tapped into the expertise of Maria Bailey – the “creator
of the Marketing to Mom industry” and her company BSM
Media to help get the word out to leading mom
influencers and bloggers. “I love that LikeWear is a
mom-created company designed to help other moms.” says
Bailey. “They definitely offer one of the most unique
home based work opportunities available today.”
As part of
its national expansion, LikeWear has just introduced a
new compensation plan which pays generous commissions on
product sales and also encourages and rewards LikeWear
business owners to build a team and help other moms to
have their own business.
LikeWear® is a Livingston, NJ based company that is a
modern day fusion of a high quality, boutique children’s
clothing line and a party plan direct sales company. We
provide a turnkey, home based business selling casual
clothing featuring images of favorite brands and other
cool stuff people like to wear. LikeWear is a proud
member of the Direct Selling Association. Please visit
us at www.likewear.com to learn more.
General Mills, Lucky Charms and the Pillsbury Doughboy
are trademarks of General Mills, Inc. TMs used under
license. HONDA, the Wing® logo, Honda vehicle model
names and their trade dress are trademarks of Honda
Motor Co., Ltd. used under license from American Honda
Motor Co., Inc. Tootsie Roll and Dots are trademarks of
Tootsie Roll Industries, LLC. Trademarks used under
license from Tootsie Roll Industries, LLC. Topps is a
trademark of The Topps Company. TMs used under license.
LikeWear, the LikeWear logo, WEAR WHAT YOU LIKE and the
LikeWear Smiley Icon are registered trademarks of
LikeWear LLC.
Contact: Ken Gold / 973.535.5654 /
ken@likewear.com
Below is
the definition of direct selling according to the
Direct Selling Association:
Direct selling is the sale of a consumer product or
service, person-to-person, away from a fixed retail
location, marketed through independent sales
representatives who are sometimes also referred to as
consultants, distributors or other titles. Direct
sellers are not employees of the company. They are
independent contractors who market and sell the products
or services of a company in return for a commission on
those sales.
Orders are usually placed in person or via the
consultant’s Web page. Sometimes the phone is used to
place orders or reorders, but only about 12% of sales
take place this way. Home shopping parties are the most
widely recognized sales method, where friends, family or
acquaintances get together for a few hours to learn
about or sample a range of products or services.
However, the majority (about 70%) of the direct selling
industry’s sales actually occur using a one-to-one
approach where one seller may present the products or
services to a single consumer.
Just about any product or service can be purchased
through direct selling somewhere in the world. Many
people think of cosmetics, wellness products and home
décor as products that are often sold through direct
sales, but add to that countless other product
categories including kitchen products, jewelry,
clothing, organic gardening supplies, spa products,
scrapbooking supplies, rubber stamps and much, much
more.
Direct selling should not be confused with other types
of sales that take place away from a fixed retail
location such as magazine sales, home repair services,
telemarketing, wholesaling, real estate sales, or
“work-from-home” businesses such as envelope stuffing or
product assembly.
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